RIJKSMUSEUM GETS HIJACKED WITH ‘PAINT JOB’ EXHIBITION
Dutch advertising agency Brilliant After Breakfast created this amazing virtual exhibition called ‘Paint Job’ in Amsterdam’s Rijksmuseum. With the use of your smartphone and the Layar Reality Browser app they created, visitors can scan the museums’ classic Dutch paintings and wait for a graffiti-like message to appear. The agency is exploring public appeal to experiencing art in new ways of digitalisation.
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